City of Heroes: Summer Blockbuster
Movie Poster Competition
In 2004, a Multiplayer online game called City of Heroes came online and
garnered quite a following. After a drop in users around 2012, they decided
to hold a Summer Blockbuster movie poster design contest, in which the winners
would see their posters not only featured in-game, but also made into a special,
custom mission. I had been playing the game with friends for a while at that
point, so I thought that I'd throw my hat in the ring, but with one caveat: I
didn't want to win. As strange as it may sound, I felt that having the design
experience I already had was competitively unfair, compared to others out there,
so I designed six different posters, using assets from the game, and sent them
to the developers as a 'thank you' for being so kind to their userbase. When the
results were announced, I was surprised to find my posters being featured as an
'honorable mention' - and they were kind enough to put two of them into the game.