The overall aesthetic for this instructional piece focuses on comic and print styles, using bright colors and tonal patterns to grab and focus attention. Over time, the primary challenge for this piece became keeping the information succinct - it turns out that the 'short' process about how to correctly brew a cup of tea contains far more detail than at first glance. A poster is included on the back page both to remind readers of key information, and to encourage them to post it where others can see.